ALEX HEDSTRÖM
Premium WordPress Development

I build websites that work as hard as you do.

Bridging the gap between high-end design and technical excellence. Custom WordPress solutions designed to scale your business and convert visitors into loyal clients.

Discuss your website
The Reality Check

Is your website holding you back?

Most WordPress sites are bloated with plugins, slow to load, and designed with generic templates that make you look like everyone else. If your site isn't generating leads, it's not an asset - it's a liability.
  • Frustratingly slow load times killing your SEO.
  • Generic "Divi/Elementor" look that lacks authority.
  • Complicated backend that makes updates a nightmare.
The Architecture

The WordPress professional standard

Bespoke design

No templates. No bloat. Every pixel is crafted to tell your story and guide your users toward a conversion.

Speed optimized

Clean code architecture ensuring your site scores in the 90s on Core Web Vitals. Speed is the silent salesman.

SEO integrated

Structure that Google loves. From schema markup to semantic HTML, I build the foundation for your growth.
The Collaboration

Everything you need. Nothing you don't.

I offer a complete end-to-end service for brands that take their digital presence seriously.

Book a Strategy Call
Custom themes
Tailor-made themes and code for optimized customer experiences.
E-Commerce
High-converting WooCommerce stores built for scale.
Consulting
Technical audits and performance roadmap strategy.
Maintenance
Ongoing security, updates, and speed monitoring.
Selected Work

Development that drive results.

The Person Behind The Code

Bridging design & engineering.

I’m a WordPress specialist with over two decade of experience in the intersection of high-end aesthetics and clean, performant code. I don't just "build websites", I engineer digital sales engines that align with your business objectives.

When I'm not optimizing Core Web Vitals or crafting custom Gutenberg blocks, I'm contributing to the open-source community and exploring the future of headless WordPress.
Conny Bergsteinsson

We at Flowin are incredibly pleased with the work Alex has done on our website. Previously, we had a great product, but our website didn’t make it easy for our customers to understand why. Alex helped us clarify our messaging and create a site that truly reflects our passion for helping athletes train effectively and avoid injuries. The results speak for themselves—our sales have increased significantly, and we are receiving a wealth of positive feedback from our customers. We highly recommend Alex to any company looking to take their website to the next level.

Conny Bergsteinsson
CPO & Founder / Flowin AB
Recommendations

Special recommendations from me.

Mailer Lite
Breakdance
Hostinger
Transparency

Frequently asked questions

Templates come with thousands of lines of code you don't need. Custom builds are lighter, faster, and uniquely tailored to your brand's specific goals.

A custom high-performance site typically takes 4–8 weeks depending on complexity. Quality requires time for discovery, design, and testing.

I partner with premium managed WordPress hosts to ensure your site is secure, backed up, and incredibly fast.
Get Started

Ready to elevate your digital presence?

© 2026 Alex Hedström / ATREX AB. All rights reserved.