Bridging the gap between high-end design and technical excellence. Custom WordPress solutions designed to scale your business and convert visitors into loyal clients.
Most WordPress sites are bloated with plugins, slow to load, and designed with generic templates that make you look like everyone else. If your site isn't generating leads, it's not an asset - it's a liability.
No templates. No bloat. Every pixel is crafted to tell your story and guide your users toward a conversion.
Clean code architecture ensuring your site scores in the 90s on Core Web Vitals. Speed is the silent salesman.
Structure that Google loves. From schema markup to semantic HTML, I build the foundation for your growth.
I offer a complete end-to-end service for brands that take their digital presence seriously.
Tailor-made themes and code for optimized customer experiences.
High-converting WooCommerce stores built for scale.
Technical audits and performance roadmap strategy.
Ongoing security, updates, and speed monitoring.
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I’m a WordPress specialist with over two decade of experience in the intersection of high-end aesthetics and clean, performant code. I don't just "build websites", I engineer digital sales engines that align with your business objectives.
When I'm not optimizing Core Web Vitals or crafting custom Gutenberg blocks, I'm contributing to the open-source community and exploring the future of headless WordPress.
We at Flowin are incredibly pleased with the work Alex has done on our website. Previously, we had a great product, but our website didn’t make it easy for our customers to understand why. Alex helped us clarify our messaging and create a site that truly reflects our passion for helping athletes train effectively and avoid injuries. The results speak for themselves—our sales have increased significantly, and we are receiving a wealth of positive feedback from our customers. We highly recommend Alex to any company looking to take their website to the next level.
Templates come with thousands of lines of code you don't need. Custom builds are lighter, faster, and uniquely tailored to your brand's specific goals.
A custom high-performance site typically takes 4–8 weeks depending on complexity. Quality requires time for discovery, design, and testing.
I partner with premium managed WordPress hosts to ensure your site is secure, backed up, and incredibly fast.
We value your input! If you have any questions, feedback, or just want to say hello, I'm ready to assist you. Please don't hesitate to reach out using the contact information provided below.
Atrex AB
Severin Cavallinsgatan 16 D
235 35 Vellinge
Sweden
